Category Archives: marketing

Free Books and Featured Authors!

Do you like free books? Do you like words?
We’ve just launched a Featured Author program on Bite-Size Edits, a wordish game that connects authors to fans and readers through the craft of writing.
Players get points for editing and commenting on random sentences from writers. High-scorers can win free books (!), and points earned in [...]

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Book Marketing Tips from the New Yorker

I think this is satire, from the New Yorker:
Hi, Ellis—
Let me introduce myself. My name is Gineen Klein, and I’ve been brought on as an intern to replace the promotion department here at Propensity Books. First, let me say that I absolutely love “Clancy the Doofus Beagle: A Love Story” and have some excellent ideas [...]

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BookExpo America Panel

I’ve been invited by Mike Shatzkin to join a panel at BookExpo Amercia the details of which are as follows:
Digital Debut Tool Time
An insider’s presentation of new and soon-to-be-mainstreamed web-based entities providing innovative digital services and tools to authors, publishers and readers.
Moderator: Mike Shatzkin – Founder & CEO, Idea Logical Co, Inc
Presenters:
Peter Clifton – President [...]

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Booklaunch 2.0

Apparently I missed this, it’s a year old, but MobyLives pointed me to BookLaunch 2.0, and if you’re as un-with-it as I am, maybe you missed it too:

“I just had an idea, I’m gonna write a hit song, and get it on Guitar Hero 4, that might help.”

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New Podcast: Media Hacks

Mitch Joel, Julien Smith and I get together every once in a while for lunch, inevitably yakking about media, the web, communities. Sometimes they make me talk about marketing too. It’s almost invariably intense, and fun, and illuminating, and I usually leave all fired up (after having let loose with a few grumpy-old-man tirades against [...]

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Writers: Don’t Let Your Webistes Grow Up to Be Flash

Josh Bazell has a new book coming out. You would never know it from Google. I mean the publisher is clearly backing this guy. Look at this website. It is awesome. One problem though — the page source reveals only Flash objects. I know, I know, Flash is supposed to be indexable, but I [...]

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NetGalley

As publishers tighten their belts and get creative, two companies announced digital properties that could flourish in a thriftier book market.
Today Firebrand Technologies and Rosetta Solutions took control of NetGalley, a fledgling online service that could save publishers a bundle on promotional budgets. From the release: “NetGalley delivers digital galleys and promotional materials to professional [...]

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Doris Lessing’s Notebook

Wonderful project by Apt & Institute for the Future of the Book, via BookTwo:
Several months ago we heard that the Institute for the Future of the Book was setting up in the UK, and we approached Chris Meade with a view to working with if:book London on a joint project. The result of this was [...]

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SEO for Publishers?

O’Reilly Tools of Change for Publishing will host a free webcast with search engine optimization (SEO) expert Jamie Low on Wednesday, Oct. 22 at 1 p.m. eastern (10 a.m. pacific).
[link...]

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The Amazon Elephant

Morris Rosenthal reports that Amazon is poised to eclipse Barnes & Noble as the biggest book seller in the USA. My preference is for the few remaining small, independent book shops, though as they go extinct, I’m not sure I have a particular horse in the race. I have a emotional preference for a physical [...]

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