Monty Python Gives It Away to Sell It

Monty Python has long been a staple of Youtube for years. Spam, lumberjacks, minor flesh wounds, etc. Rather than trying to beat Youtube, Monty Python joined it, with a new Monty Python Channel, with links to merch and DVDs for sale. Result? 2300% increase in sales. Nice.

Any lessons here for publishing?

[via mashable]

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