From Fiona Buckland, Sales Manager at PenguinUK comes a great article, How to Sell Books in a Recession:
In one of the darkest years of the 1930s depression, Allen Lane founded Penguin with the — then groundbreaking — notion to sell quality writing as cheaply as a pack of cigarettes and to sell them everywhere.
Studying our own history gives us pause for thought as we tip headfirst into recession. [more...]
I expected the rest of the article to talk about our modern book technology, analgous to the innovation of cheap paperbacks, ebooks. That wasn’t what the article was about at all, though it’s still worth a read.
But really, it seems to me that if Penguin was successful making good books available cheaply and everywhere in the 1930s, now is the time to think about doing the same thing with ebooks.
