Olivetti

I’m a bit of a typewriter fetishist, and if you’re in Turin, you should pop in to see the Olivetti exhibit at the World City of Design:

2008 will mark the centenary of Olivetti’s foundation, and the company’s history not only mirrors the vicissitudes of industrialization, it is also emblematic of the rise and fall of a dream nurtured for over a hundred years, the dream that industry would be more than just a rational, efficient approach to producing things, that it would act as the driving force behind and inspiration for the growth and development of society as a whole.

See some photos at We Make Money Not Art.

olivetti

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