From Anna Bond at the Picador blog:
…today is the day that we launch the Picador Store on Amazon. I am extremely excited about this launch and look forward to your comments on it. The aim of the store is to highlight Picador’s fiction and non fiction publications, the new titles, the backlist and the audio editions, to Amazon’s customers. Each month there will be Book of the Month as well as offers on backlist and additional information on our titles and authors. And what better title for us to start with than Alice Sebold’s paperback publication of The Almost Moon due for release in paperback on 2nd October, a title which has already polarized opinion and one that Picador are extremely proud to be publishing this Autumn.
What quickly occurs to me: what if you consider Amazon as, essentially, Google for books: a place where you can search to find the books you want. Rather than the bookstore killer & behemoth it is often viewed as, it’s really just a platform for buying books (duh) … and so the role of a publisher should change slightly to answer this question: how do I make it easier for the public on the web to find and buy my books? Strangely, few publishers work like this. They are going to have to start.
[via Books, Inq.]
